Crunchy Bunches is a cereal for kids, which is the best kind of cereal, because they have mascots. Munchy's goal in life is to be the mascot of Crunchy Bunches, and he does it quite well indeed. He's always on the hunt for the best new flavors for his cereal bits, or marshmallow shapes or frosting colors to make his cereal the best ever. Sometimes his plans get interrupted by The Growlies, who only want hunger and famine to prevail at the breakfast table, but Munchy always gets the best of them thanks to the ultimate power of Crunchy Bunches brand breakfast cereal.
I've been working on a re-design of this character from his first appearance in these comics.